Our team

LINII Group is a collection of unique specialists. Each of us is strong in a particular area. We are inquisitive, we ask a lot of questions and always find the right solutions even for the most difficult tasks.
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Andrew Ionochkin

General Director

The permanent leader of our team. An author of unique naming techniques and lecturer on naming issues. Professional psychologist. Musician. Inventor.

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Mikhail Gubergrits

Creative Director

The founder and inspirer of the company. Specialist in complex tasks. One of the few people in Russia, who not only knows everything about branding, but also regularly shares this knowledge with others. A good companion for discussions about classical music, good wine, tea and British design.

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Alexey Baranov

Creative Director of BQB

20 years of managerial experience in the design industry and marketing. Previously worked as an art-director at MediaARTS/DraftFCB. Since 2013, head of BQB Branding agency.

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Elena Ilina

Head of naming projects

I help people to express their great ideas and plans into a single word. I come up with ideas on how to register rights for the most complicated cases. After 10 years of working in the naming area I started searching for hidden meanings and associations in the most common words, so sometimes it becomes hard to discuss the simple things with me.

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Taisia Denisova

Head of branding projects

Owner of a degree with honors in the area of marketing communications. More than 7 years of work experience. I love things I do at my job and find inspiration in the sounds of an ocean and the aroma of Arabica coffee.

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Ekaterina Abramiya

Head of branding projects

Higher education in two areas. Over 10 years of work in marketing and brand management. I value self-irony and the ability to articulate complex thoughts and ideas in a concise and clear way. I love sports and new experiences.

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Ekaterina Nikulina

Brand strategist

Graduate of RUDN University and Wordshop. I like to search of the new semantic territories and senses, as well as make the brands more humane. I am a specialist on Japan, also fond of jazz and travel.

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Julia Plotnikova

Chief Designer

A multidisciplinary designer, researcher and thinker. I write articles on the issue of design. Besides all that, I am the master of ‘coin out of the ear’ trick.

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Daniil Malkin

Art Director

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Ekaterina Kolotilova

Retail designer

I believe that everyone should try to make the world around us a bit prettier. I work with HoReCa and Retail projects, create atmospheric and functional spaces, combining the branding and interior design into a single whole. I love wine and waves.

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Dmitriy Kultygin

Art Director

Graduate of Visual Communication programme of BHSAD. I like to work on the process of packaging design, and the most exciting part of the process for me is a search of a news idea. My lifelong motto is ‘Never stop learning!’ Favorite hobby – travels across Europe.

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Andrey Tupikin

Designer-Visualizer

I turn flat objects into volumetric and dull into appetizing, and ‘technical’ ideas into objects of art. I usually do nothing in my free time, as I always work. I like plastic forms, depth of focus, technological progress and my cat.

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Alfiya Kiselyova

Head of printing projects

Graduate of Department of philology of Moscow Region State University. I work in the area of advertising and printing since 2012. I love movies and classical literature.

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Vadim Biknazarov

Project manager

I lead printing projects, work with photographers and supervise photo shooting sessions. I am a fan orange color. I am convinced that the meat during cooking does not tolerate female hands.

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Anna Horina

Copywriter

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Irina Bilokha

Designer

I made my dream come true, when got a degree education of graphic designer. My creative activity is mainly devoted to advertising and sometimes dancing.

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Anastasia Rashchupkina

Designer

I have studied pedagogy and taught the children to draw. My life of a designer started suddenly and beautifully. I started working for a slick magazine. I have studied in two major design schools, studied communication and branding and keep on studying. I love freedom and travels – and keep on believing in miracles.

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Vyacheslav Anashkin

Maker-up

Graduated from the faculty of instrumentation of the MSTU (Bauman). Experience in printing since 1997. Technical guru of the company.

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Mikhail Akimov

Layout Designer

Graduated from Moscow State Technical University, faculty of instrumentation. Has been working in printing industry since 1997. Technical guru of the company.

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Julia Mikhailova

Maker-up

First I obtained a degree in pedagogy, then in publishing at the University of Printing. I work in the printing layout area for the past 15 years. I like all forms of needlework.

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Konstantin Zaikin

Maker-up

Obtained a degree in philosophy, tried myself in various kinds of activity, but finally chose print design. I love playing (not watching) football, listening (not playing) to the music and dreaming of sailing trips.

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Mikhail Lomakin

Maker-up

Our history

2003

In 2003 Mikhail Gubergrits along with two partners opens the first specialized naming agency in Russia called LEXICA naming. Gradually, the agency becomes one of the leaders in naming area and an expert in a narrow and specialized niche. In 2008, Andrey Ionochkin becomes the CEO of LEXICA naming. Andrey is the author of his own naming techniques and of a series of lectures on naming.

2008

LEXICA naming opens the first Naming School in Russia in cooperation with the Moscow Academy of Communication Wordshop. Many of its graduates still create names for us. Since that time we consistently do 25-45 projects on naming every year.

2012

A new era for us starts on July 1, 2012 with opening of a design studio called LINII and founded by Mikhail Gubergrits and Andrei Ionochkin. The first two projects of the studio, Verba Mayr and Know-How from Beeline, still exist in the initial form, developed by us. The first office of the studio is located near Baumanskaya and the staff consists of 5 people.

2013

The studio decides to focus on projects in retail branding and branding of territories. In 2013, LINII wins the first Grand Prix at the international festival OPEN Fest in Minsk for developing of the brand for the city of Kirovograd. We move to the office at Tretyakovskaya, and the number employees grows to 8 persons.

2014

The growth continues. In 2014 we start working with PRIME Star and win two important tenders, one of them - international. At the end of the year we launch the brand STREET BEAT. We start an active growth in large retail projects. At the end of the year, we develop the brand for Murmansk city – as of today this project received a record number of awards in territory branding in Russia.

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We make 4 projects on territory branding and win the first international prize: Pentawards Silver in London (for Prime Star packaging series). We perform a large-scale rebranding of the Winline bookmaker, operating in the premium segment, and also rebrand Casino Opera in Minsk, one of the coolest casinos in the CIS, thus making first steps on the territory of luxury segment.

Formation of LINII Group: in addition to LINII studio, it now includes the naming agency LEXICA and Brandkey agency.

2016

Number of our employees grows to 20 people. The office moves to Petrovsky Boulevard. We are still located there, but now we occupy almost the whole floor.

Re-branding of the network of wine-makers SimpleWine becomes the 2nd in rating of Russian branding projects at Sostav.ru advertising portal. The studio makes a decision to focus in the field of branding in retail and HoReCa. Development of projects of the HomeMarket brand (economy segment), and Solovei network of hairdressing salons.

2017

Art director Igor Mustaev joins the studio, and his ideas greatly change the order of events. We formulate a clear strategy and carry out a lot of internal changes. We perform the 2nd rebranding of PRIME Star network, and its results are even more successful this time. The project becomes the 3rd in ‘Results of the Year. Branding’ rating at Sostav.ru. The studio finishes another major and significant project on development of the premium brand ‘He has 34’. At the end of the year, the LINII Group incorporates BQB, a well-known packaging design agency.

2018

The studio kicks off the year with successful re-branding of the iconic Moscow café network Coffee House in just a month and a half. The first restyled café opens at Polyanka street on March 3.

Opening of the first Wabi-Sabi restaurant, for which LINII Group makes the rebranding. The project is marked with collaboration with contemporary artist Dmitry Kavko, who developed a series of posters with Japanese motives.

The studio participates in a joint project of Yandex and Bang! Bang! Education, the full-length film ‘100 Years of Design’. LINII shoots a short film dedicated to the design era of 1930-35. The film is released on a wide screen in 2018, starting from a premiere at the October Cinema in Moscow with 1,500 spectators.

Our office at Petrovsky Boulevard. As of part September 2018 LINII Group employs 30 people.