We have doubled in terms of the number and scale of completed projects, revenue and team members. In 12 months, the staff increased from 15 to 25 people. Strong players came to us: art director Sergey Yurkevich and new business manager Tatyana Logvinova. Art director Yulia Plotnik returned to the "family", the management team became stronger, and LINII celebrated its 9th birthday at Anapa seaside.
2021 is marked by a trio of high-profile projects. The first project is X5 Retail Group ecosystem rebranding, which was renamed X5 Group.
VkusVill rebranding covered all possible media. LINII developed a new concept for a brand — "Don’t be right, be real" — as well as its identity. The font was created by legendary Yuri Gordon.
The year-long project of M.Video corporate identity systematization has been completed: the detailed guides for all occasions were securely recorded in 11 volumes.
With Magnit brand, we worked on superstore formats, turning a trip to the grocery store into a whole trip: we launched a "chemical" Magnit in Tyumen, and a "navy" one in Novorossiysk.
We created a new sightseeing in the Northern capital — the 3-story Bookvoed flagship store on Nevsky prospect.
This year was rich in "delicious" HoReCa cases: we continued to cooperate with Dodo Brands and launched Doner 42. Modernized Tashir Pizza. We came up with a name and made a brand for KFC delivery service — Pryamikom. We developed a naming and identity for the Jargon grill cafe chain and for the Crisper street food restaurant, as well as a brand for Flour & Apron cafe-bakery in Yoshkar-Ola.
LINII knows a lot about wine. We turned the Derbent Wine Company into Derbent Wine, and also developed the corporate identity guides for SimpleWine.
For the first time, we touched the jewelry industry by rebranding the Moscow Jewelry Factory into MIUZ Diamonds with a stylish visual image. As part of the project, we hold a photo shooting with popular photographer Boris Bendikov.
Of course, we are very fond of and know how to work with the Retail and HoReCa segments, but we have also completed several online brand projects. For the ITOGO marketplace from Lanit, the largest Russian IT group, we developed naming and identity. And for the new financial service for OKB we developed the new name — Credistoriya — and made the corporate identity of the brand.
LINII carried out a bright and provocative rebranding of the strongest school of creativity in Russia — Wordshop, and developed the name NITI for the new value-oriented communications agency by Serafima Gurova.