Bookmaker Winline was launched in 2009 and from the first years of its existence has already received recognition from the gambling industry. Now it is the only Russian bookmaker working in the premium segment of this business. Winline company turned to our Agency to develop a simple, but at the same time bright and noticeable corporate identity, understandable for those familiar with sports and betting. We set out to create a corporate identity for “advanced users”, to help the company form an “expert” image among bookmakers.
A serious attitude towards business and high level of service, as well as the desire to become the most reliable bookmaker in the world helped Winline get the first in Russia "5" rating – the company was named the best domestic bookmaker according to "Bookmakers rating" site.
Our Agency's task was to enhance the premium perception of the brand, tune out from competitors on visual and verbal levels and make the brand more recognizable.
The logo needed to be more readable – this is extremely important when it’s placed in various online ratings. A simple font is easy to read, even when placed on very small media. As the basis of the brand identity we took a bright and bold photographic style and actively used black and orange colors in it.
We have completely redesigned the system of branded fonts. We have also changed the infographic principles. All this was embodied in branded posters for the main sports, in non-standard souvenir products and in merchandise for retail stores.