Verba Mayr

February-2016

A unique rehabilitation and wellness therapy method of a well-known Austrian doctor Franz Xaver Mayr is now available in Russia. In autumn 2015, Austrian health center Verba Mayr, certified by the International Society of Mayr Therapists, was opened, located 30 km from Moscow on Yaroslavskoye highway. Our Agency was engaged in the creation of naming, identity, web-design and printed materials for the new brand.

Verba Mayr is a unique project for Russia. It’s based on a method that involves a comprehensive diagnosis of the body in combination with purification and recovery. Clean air, proper nutrition and regimen contribute to the recovery – all organs and systems begin to work better.

The mastermind and the Medical Director of Verba Mayr is a famous Austrian doctor Alex Witasek, President of the International Society of Mayr Therapists and ideologist of ModernMayrMedicine. The Agency was tasked with developing a name, a logo and a corporate identity for the brand, which will be associated with quality medicine, European approach, purity and nature.

The word “verba” (willow) is pure and simple, it’s associated with nature and ecology. It has a native Russian craving for wildlife and faith in healing. This purity speaks not only about the natural component of the brand, but also about medical sterility and European accuracy of technical equipment of the clinic. The logo, which uses a transparent drop of water, also emphasizes the idea of purity.

but also about medical sterility and European accuracy of technical equipment of the clinic. The logo, which uses a transparent drop of water, also emphasizes the idea of purity.

Some of our projects are born quickly, and some take time to grow. And we grow together with such projects. We have been engaged in this project for almost 4 years. We can say that there is no other medical project of this level in Russia now.

Mikhail Gubergrits, creative Director of LINII Group