Sneaker shop Street Beat

November 2014

In 2014 the first Street Beat store was opened in Moscow. It’s a democratic, comfortable and modern sneaker store that lives in the rhythm of a big city. Within a few years, the brand has grown into a major retail chain selling shoes by Nike, Adidas, Converse, Asics, Reebok, NB, Jordan, Tiger and other popular sport brands. The company turned to LINII branding agency for strategy, name and identity development.

We came up with Street Beat name, that combined the energy and strength of modern metropolis. The idea was visually emphasized with stylized foot print map. The brand’s corporate color palette consisted of emerald green, blue, yellow and light green. They correspond to the main elements on the maps: ponds, roads and parks.

The interior of the store is also associated with big cities. The main materials are concrete and wood. Despite their difference in texture, they organically complemented each other.

We are very pleased with the development of the brand and the fact that it has found a great response among buyers

Tikhon Smykov, CEO of Inventive Retail Group, which owns Street Beat