Solovei

November-2017

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Solovei promises its customers a miracle of affordable, fashionable and simple transformation. Solovei is a franchise network of beauty salons in discounter segment. By their own example Solovei team proves that an “economy segment" brand can look decent and stylish. And in our turn we were able to talk about the brand and its benefits frankly and emotionally.

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Solovei beauty chain has been making its customers happy for a whole year now. During this time, 8 salons were opened and 15 franchise agreements were signed. The flagship of the brand was opened in "Na Begovoy" shopping centre in October 2017. The result of our work on brand design and name demonstrated once again that the best solutions are simple, and services in economy segment can be not only inexpensive, but also of high quality.

The brand name is based on the idea of changes, as if it offers to open it up, to express yourself, to be yourself. When you see this clear and understandable logo, as well as neat and consistent design of the salons, you understand at once where you are. Swedish roots in brand’s positioning suggest good service, comfortable prices and high Scandinavian standards.