SimpleWine premium wine shopa chain

September 2016

POPAI Russia Awards 2017: Retail Branding, 2nd place

POPAI Russia Awards 2017: Retail Branding, 2nd place

In 2016 LINII rebranded SimpleWine premium vinotheque chain.

POPAI Russia Awards 2017: Retail Branding, 2nd place

POPAI Russia Awards 2017: Retail Branding, 2nd place

The company has existed since 2003 and was originally called Grand Cru.

The challenge was to make brand more democratic, but keep balance in design. When developing the identity for SimpleWine, we were guided by principles of continuity, simplicity and elegance.

The basis of the logo was a plate that resembles the silhouette of a wine bottle or a glass. To emphasize their significance, a dark red color was chosen in combination with noble gray and white.

This case took Silver in the Retail Branding nomination at the POPAI Russia Awards 2017. And also the second place in the Big Fish award on Sostav.ru, the leading Russian media about advertising, marketing and PR.