Baby food TheyThemselves

March 2014

Development of the name.

We faced a difficult task — to develop such a name for the brand that it would be both childish and at the same time positively perceived by their parents.

Although the products are designed for babies, older children will not refuse a delicious fruit snack either.

TheyThemselves is a unique phrase that both children and parents liked. It is easy to remember and pleasant to pronounce.