Moscow Urban Forum

January-2015

Moscow Urban Forum is an international conference in the field of urban planning, architecture, economy and strategic planning of cities. It has been held annually since 2011 with the support of Moscow Government and with participation of Moscow Mayor Sergey Sobyanin. In December 2014, Moscow hosted the IV Moscow Urban Forum, titled "Drivers of city development". Thanks to our Agency, the Forum received a new logo and a brand identity.

Mayors of Strasbourg, Singapore, Tel Aviv, Ankara, Bangkok, Budapest, Mumbai, Tshvan, Yerevan, Ulaanbaatar and Riga attended the IV Moscow Urban Forum. City managers of the largest cities of Russia, members of Moscow Government and leading international and Russian experts in the field of urbanism, urban planning, economics and sociology were also present.

More than 5,000 participants from 45 countries came to the Forum to get acquainted with the best urban planning and infrastructure projects. Understanding the scale of the event and its theme, we tried to create a strict, restrained, but at the same time bright and graphic, geometrically verified style for the event, on the basis of which we can keep creating content for several years in a row.

The image of growing cities and their dynamic development inspired us to create this new identity. The combination of straight and diagonal shapes, of corporate patterns, of bright green and gray colors became the basis for the new brand. This new style will be used for branding of all annual events held under the aegis of the MUF.

and gray colors became the basis for the new brand. This new style will be used for branding of all annual events held under the aegis of the MUF.