Moscow Urban Forum

January 2015

Development of a new logo and corporate identity to be used for all the events held under MUF.

The Moscow Urban Forum is an international conference in the field of urban planning, architecture, economics and strategic planning of cities. The event has been held since 2011 with the support of the Moscow Government and with the participation of the mayor of the capital, Sergey Sobyanin.

In 2014, the IV MUF was held on the topic: "Drivers for the metropolis development ." It was attended by the mayors of Strasbourg, Singapore, Tel Aviv, Ankara, Bangkok, Budapest, Mumbai, Tshvane, Yerevan, Ulaanbaatar and Riga, as well as city managers of the largest cities in Russia, members of the Moscow Government and leading international and Russian experts in areas of urban studies, city planning, economics and sociology.

LINII developed a new logo and corporate identity, which should be used for the annual branding of all events held under MUF.

We tried to create a strict, restrained, but at the same time bright and graphic, geometrically verified style of the event, contemporary for several years in a row.

The image of growing cities, their dynamic development inspired us to create a new identity. Straight and diagonal shapes, patterns, a combination of bright green (traditional for past forums) and grey colors became the basis of the corporate identity.