Mobile operator GPB Mobile

December 2020

LINII branding agency developed brand identity for the new mobile operator of Gazprom — one of the largest banks in Russia.

The agency illustrated positive communication between people with the help of the vibe symbol, which became a metaphor for the connection between people. The gradient arose as a visualization of the message that there is always a connection between people, even when it is not visible.

At the same time, the ring refers us to the symbols of the parent brand, which has circles.

The main colors of the brand were cyan and purple, which favorably distinguished the brand from the operators existing on the market, made in red, green and yellow.

As part of the identity, design for digital media was created: a website interface, an icon and interface for a mobile application, as well as design for social networks.