Bookvoed Flagship store

December 2021

POPAI Russia Awards 2022: Shop Design, 2nd place

POPAI Russia Awards 2022: Shop Design, 2nd place

In 2021, the flagship bookstore Bookvoed was opened in the very center of St. Petersburg. The design of the three-storeyed space was designed by the LINII retail department: from customer experience research to architectural supervision.

POPAI Russia Awards 2022: Shop Design, 2nd place

POPAI Russia Awards 2022: Shop Design, 2nd place

The huge bookstore with an area of 3000 m² is remarkable for place diversity: 1/3 of the store is occupied by a meeting room with authors, a coffee shop and areas for reading and relaxing. So, there aren’t only bookshelves in the store!

To make such a large store comfortable and convenient for visiting, we analyzed the customer journey map, the assortment of the network and specifics of the object. It helped us to significantly rethink the whole retail space. Now Bookvoed has a comfortable navigation system and convenient zoning. Еach department has a cozy reading area with warm accent lighting and comfortable furniture.

Especially for the project, we have developed a modular seating system that can be easily adapted to the size of each zone.

As part of the project, the corporate identity was rethought and supplemented for integration into the space, voluminous decor and fashionable retail equipment were developed. A detailed retail book was prepared for implementation.