Bukvoed book stores chain

August 2019

Sostav.ru, Results of the Year 2019: Project of the Year. Branding, 2nd place

Sostav.ru, Results of the Year 2019: Project of the Year. Branding, 2nd place

For Bookvoed, LINII created a new positioning "Iconic bookstores of St. Petersburg". It combines the important position of the network in the city and sets the tone of voice and graphic communication.

Sostav.ru, Results of the Year 2019: Project of the Year. Branding, 2nd place

Sostav.ru, Results of the Year 2019: Project of the Year. Branding, 2nd place

The first book Bookvoed store was opened in St. Petersburg in 2000. Now the brand has 149 stores. It is the market leader in the entire region. Every year the network is visited by about 30 million of buyers.

We added humorous quotes and ironic "words". The key element of the new style was commas and quotation marks, which form direct speech. They help express emotion and allow the brand to communicate with the customer, making the communication lively and literary.

LINII offered a photo style, consisting of cultural signs typical only for Petersburg: smelt, seagull, Chizhik-Pyzhik, winged lion, bridges and roofs.