Peek-a-boo baby food

August 2013

Development of the name and packaging design.

In 2013, a new brand of organic baby food entered the market. The product was made in Europe, so we needed to come up with a name that would be easy to read and pronounce by native speakers of any language.

Our namers remembered the game, which in Russian is called "Ku-ku!", and in English — Peek-a-boo. When an adult "hides", covering his face with his hands, says the phrase "Ku-ku!", And then "appears”, removing his hands.

This short, smart name has an additional advantage — it looks good in graphics. This is how we developed the packaging with the expectation that it would be convenient for the child to hold it himself and he would not be afraid to spill or get dirty.